Instagram: Carly’s Closet

You may have noticed that I created a second instagram account this last week. When I told my friends my plan to open a second page, they all were like ‘what? A second instagram? Why don’t you just post it on your first?’ and I was like ‘ALL OF THE REASONS!!’.

First off, I want to say that I am keeping fashion and style on my first account and nothing is changing over there.

Minus it getting better. But yeah, don’t freak out.

But I am a perfectionist. I’ve told you guys this throughout the years. You know me. My blog, my instagram- this is where I post things that I’m excited about. Things that are on trend, things that are different, things that I professionally shoot. I have high standards when it comes to the look of my blog, especially the photography of my blog. And I want to keep those standards in place.

Sometimes I would post mirror outfit shots on my main instagram, and my viewers always seemed to like them. You guys wanted more fashion, more outfits- but I hated the look of the selfies on my account. They looked so ‘off’ in comparison to the beautifully shot outfits and the home decor. Also, I knew that not everyone wanted to see daily outfits- so I didn’t post them.

And that’s why Carly’s Closet was created.



I wanted to make this account so I could still provide the outfit inspiration for my viewers who wanted to see it without overwhelming the others. And I wanted a place where I could show you my every day type of outfits- not just the looks that I think are incredibly fashionable or ‘different’. [That’s the other problem about being a perfectionist. I don’t just want to shoot ordinary outfits. Or something that I’ve done before. I want to do new things. I want to try new looks. I don’t want to shoot something unless it’s worth it].

So, this second instagram account is where I’m posting my day to day, real life, regular girl outfits. I’m posting them in real time, removed from any fancy photography, editing, etc. This is just what I look like. Right now. In my closet. Shot from my phone. And there’s something so raw and real and, dare I say it, basic about it that I love.




Trust me, I’d love to have a professional photographer following me around 24/7, snapping these wonderfully candid moments and poof! All of the photos are done every day and look incredible! …but that’s not how blogging actually works. It takes hours to plan, shoot, edit, post. If I shot my outfits literally every single day, that’s all I would be doing. As youtube and blogging progress, I’m always going to try and progress / grow my content. Better visuals, better lighting, better editing. But there is something that I still miss about the ease and real time action from the earlier years. And that’s what this account gives me. It’s free of any pressure to post an ‘amazing’ outfit or to spend six hours editing. It’s just real life in real time. And if you want to follow it, that’s great. But there’s no pressure there either 🙂

I hope this account can give you real life outfit inspiration to mix and match similar pieces in your own closet, or that it can inspire you on days you’re going to class or running errands. Like I said, I’m still going to be keeping my main instagram and my blog exactly the same. This was just a way for me to provide more. 

I’m actually off right now to go shoot what I’m currently wearing for a real outfit post. The pieces are so detailed that they demand to be shot with a real camera. And I’m so excited to do that too!

If you want to check out my second instagram account, click here. Thanks for the amazing response to it so far! I couldn’t expect how excited you guys would be and just how many sweet and encouraging comments I would have gotten. I’m so happy that you’re enjoying this extension as much as I am!





3 thoughts on “Instagram: Carly’s Closet

  1. Congrats on the 2nd Instagram account, will definitely follow 🙂 Also just watched your latest video = always love seeing Michael! You guys are a hilarious duo xoxo

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